The National Highway Traffic Safety Administration has kicked off its annual Click it or Ticket campaign which will run through June 1, 2014.
Law enforcement agencies through the nation will conduct intensive enforcement of seatbelt laws during the daytime and nighttime hours. Last year, more than 132 agencies across Louisiana participated in the effort.
The campaign activities, which will include national broadcast TV commercials and radio promotions, will focus on men between the ages of 13 and 34, who research has shown are less likely to wear seatbelts.
According to the NHTSA, in 2012 approximately half of all passenger vehicle occupants involved in fatal car accidents were unrestrained at the time of the crash. In Louisiana, data reports indicate that more drivers and passengers who were not using a safety belt were killed in an auto accident in 2013.
According to the NHTSA seat belt use in the United States has reached an all-time high of 86 percent, however millions are still traveling unrestrained leaving them at an increased risk of being injured in an auto accident. In 2012, seatbelts saved more than 12,000 lives and if everyone had been buckled up an additional 3,000 lives could have been saved.
Below is one of the advertisements viewers can expect to see this year, and remember Click it or Ticket!